Sunday, 27 April 2008

Free Advertising on DHL

Its been a tough year as a holiday rental listing company and for those who have noticed, we have been changing our pricing structure some what during the last year in order to try and get a feel for the industry and obviously try to attract as many owners as we can to advertise with us.

We have now decided that we are going to offer free advertising. Thats right, absolutely free!

The reason for such generosity is that we feel that the market is so competitive and it is becoming increasingly hard what with the UK credit crunch and Euro to GBP currency exchanges for owners to advertise effectively on multiple listing sites as some are charging so much money for the pleasure but not providing enough value for that money.

We feel that by offering free advertising we can offer holiday home owners what will be the best value advertising on the net. Its free after all, so you can't get much better value than that. This does not mean that we will not be promoting the site. We will be working as hard as ever to make sure we continue to rank well for our major keywords on google and the other search engines as well as marketing the site in other ways online.

We still have one of the most user friendly sites on the web for holiday rental listings and feel that Direct Holiday Lets will soon be the major player in FREE online holiday home advertising.

Don't forget that we also have 3 extra portal sites that we use www.directholidayfrance.co.uk, www.directholidayflorida.co.uk and www.directholidayspain.co.uk all of which list the holiday rentals for their respective countries directly from Direct Holiday Lets, so if you add a property in one of these countries you will get even more exposure on the web.

We will also be allowing agents to advertise on the site which has not really been the case in the past. All of these changes should take place within the next few days.

All in all we feel that there are going to be some good times ahead for owners and holiday makers alike. Stay tuned and join us on our journey. Free of course!

Friday, 4 April 2008

Direct Holiday Lets just got cheaper!

Hello,

Just a quick post to let everyone know that we are now offering advertising on the site for just 25 GBP per year for all properties. This is a saving of 10 GBP from our previous price.

The reason for the change is that there is so much competition within the holiday rental listing market I felt that trying to follow suite and do as the big boys do would be neither practical nor financially viable as a lot of the big sites are owned by large corporations and have large marketing budgets to play with.

So, I felt that it would be better to offer what I still believe to be a very good service at a really competitive price. Lets face it, 25 GBP per year is not that much money considering we are still getting around 20,000 visitors per month. I think this does represent great value for money.

This does not mean that we will be working less on the site and promoting on the web on a regular basis. I will be working even harder to reach as many holiday makers and owners as possible in order to show both that Direct Holiday Lets is probably the webs most cost effective form of advertising and a great source of quality holiday home rentals.

If you need to contact me, please use the contact form on the site. I am only too happy to hear from you all.

Have a good day.

Rob